Advances in the field of genetic science have come at light speed. From genetically modified crops or frankenfood, to Dolly the sheep, to recent rumors of the first cloned human Baby, genetic Research has and will continue to transform our lives. Despite the huge amount of coverage of genetic science, there is very little sense that anyone is directing the debate. DNA: The Promise and the Price presents an unbiased look at the urgency of these issues. We create clarity and provide a catalyst to the debate which must follow if we are to have any say over our own genetic futures.